It started with a simple goal—make women feel good.
From one store to a community, we're still growing and still grounded.

Boem was founded in 2008 by Megan Orrell with a simple mission: to offer stylish, attainable fashion in a space where every woman feels welcome. From day one, Boem has been more than just a boutique—it’s been a place where customers become friends and shopping feels like stepping into someone’s home.

Seventeen years later, that mission hasn’t changed. What started as a single storefront has expanded into three vibrant locations across Charlotte—our flagship in SouthPark, our second location in South End’s Atherton Mill (opened in 2020), and our newest in Blakeney Shopping Center (opened in 2022). We brought Boem online in 2015 so our laid-back, feel-good vibe could reach beyond the Queen City.

At Boem, we handpick styles from brands we love—like Free People, Z Supply, Steve Madden, MINKPINK, Cleobella, Saylor, Pistola, and Dolce Vita—so you can find pieces that make you look great and feel even better. We also focus on introducing you to new, up-and-coming labels, with a particular focus on Australian brands. Whether you’re stopping by in person or shopping from home, our goal is to make you feel like part of the Boem fam.

We’re so glad you’re here.

With love,

Megan & the Boem Team